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Montandon Ltd
Conversion Optimisation

Stop wasting your
ad spend.

Sending paid traffic to your homepage is setting money on fire. We build dedicated, high-converting landing pages designed to get the "Yes".

The Gap

Traffic ≠ Leads.

You can buy clicks, but you can't buy trust. If your user lands on a generic page with a confusing layout, they bounce in 3 seconds.

300%+

Average increase in conversion rate when using a dedicated landing page vs a homepage.

The Anatomy of a High-Converting Page

  • 01

    The Hook

    A headline that addresses the pain point immediately.

  • 02

    Social Proof

    Testimonials and logos visible ‘above the fold’.

  • 03

    One Goal

    No menu links. No distractions. Just one clear CTA.

  • 04

    Fast Load

    Under 1 second load time to prevent mobile bounce.

experiment_results.json
{
"experiment_id": "pricing_grid_layout",
"variant_a": "Vertical List (Control)",
"variant_b": "Horizontal Cards (Challenger)",
"results": {
"visitors": 4500,
"conversions_a": 120 (2.6%),
"conversions_b": 185 (4.1%)
},
"confidence": "98\%",
"conclusion": "Variant B Winner"
}
Methodology

We don't guess. We test.

Marketing is maths. We don't argue about colours. We deploy contrasting variants and let the data decide.

  • Hypothesis-Driven

    "If we move social proof higher, trust will increase."

  • Multivariate Testing

    Testing headlines, images, and CTA text simultaneously.

  • Statistical Significance

    We don't stop until we are 95% sure the win isn't luck.

Optimisation

Our CRO Process.

1. The Build

We design and code a Unbounce or Next.js landing page tailored to your campaign.

2. The Split Test

We launch two versions. One with a video header, one without. We let the data decide the winner.

3. The Scale

Once we have a winner, you scale your ad budget with confidence, knowing your CPA is stable.

Focus

Homepage vs Landing Page.

Why your main website is killing your ad conversions.

Your Homepage
Landing Page
Goal
Explore / Browse
Convert (One Action)
Navigation Menu
Yes (Distraction)
Load Speed
Heavy (>2s)
Instant (<0.5s)
Audience
Everyone
Specific Segment
Conversion Rate
1% - 2%
5% - 15%
Outcome

Data-Driven Growth.

Start Converting
Audience Segmentation
UX Copywriting
Heatmap Tracking
A/B Testing Setup
Form Optimisation
ROI Reporting

Frequently Asked Questions

Both. For simple campaigns where speed is key, Unbounce is great. For maximum performance and flexibility, we code in Next.js.

No, we focus 100% on the destination (the page). However, we partner with top-tier PPC agencies and can introduce you.

We usually start with 2 (A/B). Once we have a winner, we test that against a new challenger (C). It is an iterative process.

Yes. Landing page copy is very different from brochure copy. It needs to be punchy, psychological, and action-oriented.

Absolutely. A landing page is useless if the lead doesn't go anywhere. We integrate with Zoho, HubSpot, Salesforce, Mailchimp, etc.